Blogging takes a lot of determination. It can be one of the most rewarding things you ever decide to do and has become a huge passion of mine over the years. I always look forward to sitting down and writing out blog posts. However, blogging can sometimes feel like a daunting task. You can spend sometimes hours writing out blog posts to only get a couple views and or one or two comments on your posts.
Here is what I have learned over the years since I have started blogging in order to run a successful blog:
1. Some posts will perform better than others
Don't be shocked when some posts get better views or more comments than others. The trick is to know your audience and to pay attention to your site's analytics. I am constantly looking at the posts on my site that get the most views and then I aim for writing more posts like those ones.
2. The more pictures on posts the better (aim to make your posts more interactive)
Readers and viewers of your blog like posts that are interactive and no pun intended pretty looking. The more pictures you have on a post the better as far as making that post more visually stimulating. You are more likely to gain more readers on your website if you use a lot of pictures on your posts. Don't overdo the number of photos but have just enough to jazz up the post.
3. Use social media like crazy
If you blog and want to be successful YOU HAVE TO BE ACTIVE ON ALL SOCIAL MEDIA! I will say it time and time again this is the best way to grow your blog. You cannot rely on just search engines alone anymore. You have to promote your blog on all social media. The main social media sites all blogs should have are Facebook business pages, Instagram, Twitter, and Pinterest. These are all free and highly encouraged by me. Post consistently on social media and give your followers something to read/interact with.
4. Get your own website name/host
I only pay around $12 a year for my domain name and it is highly worth that investment. People take you way more seriously as a blogger if you have your own domain instead of .blog.com or .blogspot.com or even .wordpress.com It allows you to stand out from other bloggers and makes your blog look more professional and like a business. Make that small investment. It will be the best thing that you ever did when it comes to blogging or wanting to make your blog more of a career. Make sure that the website name stands out and is easily remembered. It has to be creative.
5. Read your posts out loud before you hit post
I find a lot of my writing mistakes this way. Plus, things always sound different in your head when you are writing them and you want to make sure that it still makes sense to others before you hit post. The best way to do that is to read your posts out loud first before you post your post. A lot of my proofreading and grammar fixing comes from doing this as well. Grammar does matter. The fewer mistakes you have the more professional you will look to your readers.
6. Make sure you format your blog posts
You have to make appealing blog posts. If they are hard to read no one will take the time to and will go searching for that same content elsewhere on the internet. Having a good formatted blog post will boost engagement and views on your website. Well-formatted pieces help you to look like an expert/professional blogger.
Well-formatted posts make it easy for your readers to skim read and more than likely that's what most readers do when they come to your site.